Why Google Works.
Think about every time you’ve been scrolling through Facebook or Instagram. What’s the one thing that annoys you the most? Well, besides your brother-in-law’s plates of food that keep showing up in your news feed. It’s the endless irrelevant advertisements, right? Social media marketing can be a powerful tool, but if used incorrectly it may do more harm than good for your brand. You can tell a lot about an agency on how they structure their social media ads for their clients. Regardless of what anyone says to you, a large social media marketing budget isn’t necessary; what is necessary is running the right kind of campaign. But one kind of campaign you can almost never go wrong with, is Google Adwords.
Targeting and Engagement.
The advantage of Google Adwords is that they only appear when a relevant search term is entered. What’s even more amazing about Google Adwords, is the ability to re-market to your audience based on their behavior. You can use pinpoint precision to target your audience based on what they search for and how they interact with your website. This is what makes Google Adwords so effective.
Here’s an example. Let’s say you don’t want to pay just for a click on your ad, you want to pay when someone buys something (that’s called a conversion) on your website. Sounds crazy, right? Well, it isn’t. This is just one of the many types of goals you can create with Google Adwords to help sell your products.
Ask yourself what you’re willing to pay for that kind of conversion. If you’re selling lawnmowers, you might be willing to pay quite a bit of money every time someone purchases one of the mowers on your website, right? That’s the beauty of Google Adwords – you set the price you’re willing to pay for each conversion and Google will put your ads in front of the right people who are more likely to buy your products.
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