The honest answer is that it depends on what kind of business you’re running. Some businesses benefit tremendously running traditional marketing campaigns. But every business needs digital marketing. A big setback in traditional media, is the inability to connect directly with your customers. Whereas digital marketing offers a higher level of engagement and it allows you to track that data.

Like it or not, digital marketing is the future and the future is here. Over 73% of e-commerce sales will be from smartphones by 2021.

We have always believed that the best advertising is providing a fair, affordable service and relying on word-of-mouth. But as times change, more and more people are looking towards the internet for all of their needs. Whether it’s a chimney sweep, a welder, an electrician or a shoe shop – everyone needs to have a digital presence, so when someone does recommend you, you’re easy to find.

No. Digital marketing, working in conjunction with a strong online presence, can be the most cost-effective form of advertising for a small business. Unlike TV or radio, the results you get from a digital campaign can be measured accurately – there’s no guessing. You’ll know exactly who’s trying to find you, why they can or can’t find you, and what you can do to improve. The days of throwing money at TV and radio stations hoping to get your name out there are gone.

River Digital has state-of-the-art resources, but we’re a family owned small business. We don’t believe in taking on clients if we can’t give them our full attention. We’ve been helping clients all over the country and in the Columbus/West Georgia/East Alabama area get the most out of their marketing. Why? Because it’s what small businesses deserve.